Outright Games launches the ‘DreamWorks Kids Bundle’ in support of UNICEF’s work for the world’s most vulnerable children
- Sales of the bundle will help Outright Games and UNICEF UK’s first–of-its kind long-term partnership reach their target goal of £200,000 a year.
- Beginning in March 2023 the partnership established Outright Games as UNICEF UK’s first official video game industry partner.
- The DreamWorks Kids Bundle will be available to buy digitally from today until September 10th with all profits going directly to UNICEF.
- The bundle features hit games inspired by beloved DreamWorks Animation franchises including How to Train Your Dragon, Spirit, and Trollhunters: Tales of Arcadia
London, 25th August, 2023 – Today, Outright Games, the leading global publisher of family-friendly interactive entertainment, alongside UNICEF, the world’s leading children’s rights organization, has launched the DreamWorks Kids Bundle as part of their ongoing, long-term partnership which aims to raise over £200,000 a year for the charity. All sales profits will go to UNICEF directly and the bundle can be purchased digitally from today on PlayStation, Xbox and Nintendo Switch for £19.99/EUR19.99/$19.99
The DreamWorks Kids Bundle will be available to buy digitally until September 10th, 2023, and features a trifecta of legendary video games inspired by the incredible worlds of DreamWorks Animation, including DreamWorks Dragons: Dawn of New Riders, DreamWorks Spirit Lucky’s Big Adventure and DreamWorks Trollhunters: Defenders of Arcadia. All three titles, previously published by Outright Games and created in collaboration with Universal Games and Digital Platforms, have captured the imagination of fans and gamers the world over with their creativity, family friendly gameplay and authentic depiction of these beloved franchises.
This is the latest initiative as part of an ongoing, long-term partnership that began in March 2023, and established Outright Games as UNICEF UK’s first ever video game industry partner. The globally leading games publisher will leverage their unrivaled access to the biggest IPs in family friendly entertainment to raise over £200,000 a year for UNICEF’s Resources for Results Fund which enables the charity to rapidly support those in need during humanitarian emergencies and allocate resources to children wherever and whenever the need is greatest.
Outright Games are world leaders in creating family friendly video games that are safe and appropriate for all ages and feature the biggest children’s entertainment franchises on the planet. Through their dedicated community of parents and families, Outright Games will use its platform to raise awareness of and funding for UNICEF’s vital work in supporting education, health and nutrition, and responding to the needs of children impacted by conflict and natural disasters.
There will be additional high profile video game charity bundles from Outright Games planned to launch in 2023. Other high-profile activations will continue to take place around key moments throughout the year, including fundraising efforts from their worldwide team of employees and charity livestreams from a dedicated team of Outright Games ambassadors.
Nick Ricks at Outright Games said: “Our partnership with UNICEF has been a huge success out the gate, and we’re overjoyed to see our audience respond so well to what we have always believed is a very authentic and natural alignment between our two brands. These fundraising activities would not be possible without our amazing licensing partners and we’re so grateful for this opportunity to support our efforts in raising awareness for this vital cause.”
For more information on the ‘DreamWorks Kids Bundle’, including purchase links, please head over to the website.