GET INTO GEAR! MATTEL AND OUTRIGHT GAMES ANNOUNCE MATCHBOX™ DRIVING ADVENTURES; NOW AVAILABLE FOR CONSOLES AND PC
Jump into the driver’s seat for single-player challenges on Matchbox Adventure Island in Adventure Mode, race up to four players on 14 unique tracks in Competition Mode, and collect points, unlock and customize original Matchbox™ vehicles
El Segundo, Calif. and London, UK (September 20, 2024) – Mattel, Inc. (Nasdaq: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, in collaboration with Outright Games, a leading publisher of family-friendly interactive entertainment, today launched Matchbox™ Driving Adventures, a competitive driving adventure game developed by Casual Brothers, available on Nintendo Switch, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S and PC.
Developed for families and younger gaming audiences, Matchbox™ Driving Adventures evolves the car play experience far beyond the toy aisle. Players can select and customize 12 original Matchbox™ die-cast vehicles, chase rogue cars, and escape hazards to earn medals and rewards and become Matchbox™ racers.
“We are thrilled that a new generation will unleash their imaginations like never before with Matchbox™ Driving Adventures,” said Erika Winterholler, Head of Business Development, Digital Gaming at Mattel. “With our wonderful partners at Outright Games, we were able to gather a best-in-class team, so that young fans and families can enjoy a fresh take on their favorite Matchbox™ cars and embark on a larger-than-life adventure.”
“From the beginning of development, we have been committed to crafting a true Matchbox™ experience for long-time fans as well as young gamers who are being introduced to the franchise for the very first time,” comments Steph Malham, Managing Director of Outright Games. “With Matchbox™ Driving Adventures, we wanted to provide a driving experience that feels grounded but engaging. Matchbox™’s iconic die-cast models have been a fantastic source of inspiration and Mattel has been incredibly supportive throughout development.”
The legendary Matchbox™ brand was invented in 1953 by automotive enthusiast Jack Odell to solve a challenge for his daughter, who was allowed to take a toy to school only if it was small enough to fit in a matchbox. When his daughter’s school friends too began clamouring for a “matchbox car,” an iconic brand was born. The high standards of authenticity for Matchbox™ die-cast cars have driven the brand for over 70 years and generations of fans. Today, two Matchbox™ cars are sold every second somewhere globally. .
Find Your Adventure: Travel across Matchbox Adventure Island’s six biomes, like the bustling City Center or a perilous Volcano, and complete missions to unlock new areas of the island for the Matchbox Adventure Squad.
Challenges Await: Players adventure at their own pace, tackling increasingly difficult missions from chasing cars and escaping hazards like snowballs, alligators and a giant octopus—all to earn medals and rewards to unlock new models.
Solo or Multiplayer: In Competition Mode, race on a single track or in a championship with up to four players in local multiplayer on 14 unique tracks with four variations each.
