Outright Games responsible business
Protecting Our Customers
Outright Games is a leading global publisher of children’s video games, and we take a front-line role in helping to ensure children are playing age-appropriate video games, promoting healthy gaming habits, and protecting the data of our customers.
What we do:
- Having the right content for the right age demographic is the core focus of what we do. Our presence in the marketplace means that children from age 3 to 12 years have a selection of fun, safe and suitable games for their age.
- All our games are age rated or classified for suitability. Each country or geographical area where the game is being purchased has a governing body responsible for assigning the age rating or classification. Through these bodies we help parents and consumers alike make an informed choice as to which games are suitable for their child.
- In addition, we are working to ensure we are compliant with the new Age- Appropriate Design Code (also known as the Children’s Code) which contains 15 standards that online services must follow. This ensures we comply with our obligations under data protection law to protect children’s data online. The code applies to UK-based companies and non-UK companies who process the personal data of UK children. You can find more information here.
Using Influence Responsibly
We have sold millions of games globally in up to 18 languages. Our games are created using licensed brands that are favourites among children the world over. The instantly recognisable and lovable characters in our games engage a child’s interest which can be influential. With this comes a responsibility to convey the right messages to the next generation and raise awareness on social and environmental issues.
What we do:
- Past and future titles published by Outright Games include educational messaging around the following topics: Environmental awareness, Games supporting health and wellness, Diversity and Inclusion, Social values.
- We continue to explore product innovations which promote a healthy approach to gaming. For example, we successfully experimented with a screen time related feature in our pre-school game, ‘My Friend Peppa Pig’. Parents and carers can set a time limit from 5 minutes to 20 minutes. When the time is up, Peppa goes to sleep and the game cannot be continued until it is re-set.
Fundamental to being a responsible business is to work within an environmentally sustainable model, which is why it is necessary to assess the impact a business has on the planet to enable positive change.
What we do:
- We comply with the Waste Electrical and Electronic Equipment Recycling Regulations 2013 (WEEE) and report our packaging waste to The National Packaging Waste Database, both supported by the Environment Agency.
- We are members of Products of Change, an online community hub aimed at driving sustainable change across consumer product markets and beyond. We are actively investigating where changes can be made to make our business “greener.”
- We are tracking and measuring our current emissions to better understand our carbon footprint with the aim of making a reduction across the business in the next 18 months.
- When selecting suppliers for digital distribution and streaming, we target those that have a stated policy to reduce their carbon impact or remove their carbon impact entirely, such as Google and Microsoft.
Our Commitment to the Global and Local Communities
Outright Games supports many local and global charity initiatives and is always looking for ways to give back to the communities touched by its titles.
What we do:
- Stephanie Malham, COO is patron to games industry charity Safe in our World which supports mental health awareness. We regularly donate games to the charity and more recently, we have donated over 10,000 digital codes. The proceeds of which went to supporting the growth of the charity.
- Outright Games is proud sponsor of Digital Schoolhouse, a programme reaching 52 schools which delivers a unique approach to play-based learning to engage pupils and teachers with computing. Digital Schoolhouse created the ever-popular Esports tournaments and our very own Race With Ryan was played to compete in Junior Esports.
- In April 2020, when hospitals were overstretched due to Covid-19 and NHS workers were away from their families for long periods, we took part in Games for Carers. We were pleased to provide free video game downloads for NHS staff and their families.
- Other sponsorships include: The Rockin R Gaming Charity | Berewood Panthers Pan Disability
We are committed to being a responsible business, adhering to our social, ethical, and environmental obligations and striving to make a difference. To truly make an impact, this commitment is needed throughout our supply chain.
What we do:
- Outright Games has created a Business Code of Ethics for Suppliers which states our expected minimum levels of standard required from our suppliers and partners. Some of our suppliers will already have their own Code, particularly larger companies such as Sony, Microsoft, Nintendo, Apple. Where already in place, we review external ethics code for appropriateness and we ask other businesses to affirm their compliance of our Code on an annual basis.
- Our Business Code of Ethics for Suppliers covers key areas including protecting payment of minimum wages, environmental protections, ensuring child labour is not used, safe and hygienic working conditions and anti-discrimination practices among many other crucial foundations of an ethical business.
The full document can be found below.
- We seek to ensure there are no human rights violations, child labour, environmental issues or poor working conditions in the supply chain. Significant suppliers will be subjected to regular quality assurance, environment and human rights reviews or audits.