MATTEL AND OUTRIGHT GAMES BRING FRIENDSHIP AND FUN TO ALL CONSOLES AND PC THIS OCTOBER IN ‘BARBIE PROJECT FRIENDSHIP’

Embark on a heartfelt adventure for children solo or with friends as Malibu and Brooklyn save the Malibu Waves Community Center

El Segundo, Calif. and London, UK (July 17, 2024) – Mattel, Inc. (Nasdaq: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, in collaboration with Outright Games , the leading publisher of family-friendly interactive entertainment, has revealed details of its upcoming game, Barbie Project Friendship™. This heartwarming adventure game will take players on a friendship-filled journey just in time to celebrate the 65th anniversary of Barbie™, ongoing now. Barbie Project Friendship will be available on October 25th on Nintendo Switch, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, and PC through Steam and the Microsoft Store.

Follow the dynamic duo, Barbie “Malibu” Roberts and Barbie “Brooklyn” Roberts as they set out to save the run-down Malibu Waves Community Center with a total glam makeover, supported by friends and family. Along the way, unlock fabulous outfits, explore new areas of the community center, and dive into fun activities with familiar faces like making ice cream with Ken, renovating the arcade with Teresa, and customizing scooters with Nikki.

The game was created with the support of television series head writer Ann Austen, who has produced and developed numerous Barbie animated series and specials, including the iconic hit series Barbie Dreamhouse Adventures™ and Barbie A Touch of Magic™, which serve as the world in which Barbie Project Friendship is set. Featuring the original English voice cast from the TV series, fans and children can play the game’s main adventure solo or invite a real-world bestie to join in a series of mini-games in two-player local co-op.

“We are looking forward to bringing more Barbie adventures to a new generation of young players on all modern gaming platforms and PC for the first time,” said Erika Winterholler, Senior Director of Business Development & Licensing – Gaming and Apps. “With Barbie Project Friendship , players can expect to create cherished memories with friends, embodying the spirit of fun, friendship, and creativity that Barbie represents.”

“It is an honor to work with Mattel on such a profound and beloved brand,” said Stephanie Malham, Managing Director of Outright Games. “Barbie is an icon and role model for children across the globe, and we are so excited to bring the adventures of Malibu and Brooklyn to life.”

Since 1959, Barbie has been inspiring the limitless potential in every girl. Countless children have imagined their own adventures, shaping their futures through play. As Barbie celebrates her 65th anniversary, the brand is celebrating its legacy of inspiring stories and shaping the future.

Barbie Project Friendship will be coming to Nintendo Switch, PlayStation 4, PlayStation 5, Xbox One, Xbox Series X|S, and PC available on Steam and the Microsoft Store on October 25th 2024.