Barbie Horse Trails,” a New Open-World Equestrian Digital Game – Now Available on Consoles and PC
“Barbie Horse Trails,” a New Open-World Equestrian Digital Game – Now Available on Consoles and PC
EL SEGUNDO, Calif. and LONDON, UK, October 10, 2025 – Mattel, Inc. (Nasdaq: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and Outright Games, a leading publisher of family-friendly licensed video games, today announced the launch of Barbie™ Horse Trails, a new open-world equestrian adventure, available now on Nintendo Switch, PlayStation 4®, PlayStation 5®, Xbox Series X|S, and PC via Steam.
Players join Barbie “Brooklyn” Roberts and Barbie “Malibu” Roberts as Junior Park Rangers-in-Training, riding their trusted horse, Lucky, across Canterbury Trails Park to help restore the park and uncover mysteries.
Erika Winterholler, Head of Licensed Games, Mattel Digital Studios, said: “For generations, Barbie has inspired imagination and empowerment, and for many fans, her horse-riding adventures were a treasured escape into the digital world of Barbie. With Barbie Horse Trails, we’re celebrating that cherished legacy while opening a new chapter, inviting players to rediscover the joy of Barbie horse games and create their own stories alongside Barbie “Malibu”, Barbie “Brooklyn”, and their friends in Canterbury Trails Park.”
“Launching Barbie Horse Trails today is an incredible milestone,” added Stephanie Malham, Managing Director of Outright Games. “Collaborating with Mattel to bring this iconic brand to life in an immersive adventure has been such a joy. Barbie is such an enduring global icon, and we’re incredibly proud to work with Mattel on a game that captures the brand’s spirit of friendship, adventure, and discovery.”
Key features of Barbie Horse Trails include:
● Join the Junior Rangers: Team up as Junior Rangers-in-Training with Park Rangers and Ken’s aunt, Lady Carson, to refresh and beautify Canterbury Trails Park.
● Find Your Adventure: Explore diverse environments like wildflower meadows, lush forests, mountains, and peaceful lakes.
● Meet Familiar Faces: Reunite with friends like Ken, Teresa, Nikki, and Daisy for side missions and fun challenges.
● Discover Wildlife: Learn about the park with Head Ranger Annalise and visit the Wildlife Centre to discover animals and plants.
● Capture the Magic: Use the in-world camera to capture magical moments and document findings in a journal to help guide players on their quests.
● Solve Mysteries: Collaborate with Archaeologist Dr. Potts to unearth ancient ceramics, follow clues, and solve the mystery horse quest.
● Horse Care: Build a bond with Lucky by cleaning, grooming, pampering, and feeding her.
● Express Your Style: Find collectible chests to customize outfits, gear, and colorful accessories like bridles, saddles, braids, and ribbons.
Since 1959, Barbie has inspired the limitless potential in every girl, sparking imaginations and shaping futures through play. The brand boasts over 175 diverse dolls, celebrating inclusivity and offering a unique voice across multiple platforms to engage a wide range of audiences. Throughout this evolution, the Barbie brand’s connection to horse riding has remained a beloved and recurring theme, as featured in several previous video games titles including the popular Barbie Horse Adventures series (2003-2008) and in the television series, Barbie Mysteries: The Great Horse Chase, currently on Netflix.
