Mattel and Outright Games Invite Players to Saddle Up with Barbie Horse Trails
A new open-world adventure game launching October 10 on Console and PC
EL SEGUNDO, Calif. and LONDON, UK, August 6, 2025 – Mattel, Inc. (Nasdaq: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, in collaboration with Outright Games, a leading publisher of family-friendly interactive entertainment, today revealed details of its upcoming console game, Barbie™ Horse Trails, a new single-player open-world adventure game available Friday, October 10, 2025 on Nintendo Switch, PlayStation 4, PlayStation 5, Xbox Series X|S, and PC through Steam.
Barbie Horse Trails will take players on a journey through the landscapes of Canterbury Trails Park with their beloved equine companion, Lucky. Taking the reins as Barbie ‘Brooklyn’ Roberts or Barbie ‘Malibu’ Roberts, players will explore vibrant ecosystems, complete nature-inspired quests, and uncover hidden treasures.
Key features of Barbie Horse Trails include:
● Join the Junior Rangers: Team up as Junior Rangers-in-Training with Park Rangers and Ken’s aunt, Lady Carson, to refresh and beautify Canterbury Trails Park.
● Find Your Adventure: Explore diverse environments like wildflower meadows, lush forests, mountains, and peaceful lakes.
● Meet Familiar Faces: Reunite with friends like Ken, Teresa, Nikki, and Daisy for side missions and fun challenges.
● Discover Wildlife: Learn about the park with Head Ranger Annalise and visit the Wildlife Centre to discover animals and plants.
● Capture the Magic: Use the in-world camera to capture magical moments and document findings in a journal to help guide players on their quests.
● Solve Mysteries: Collaborate with Archaeologist Dr. Potts to unearth ancient ceramics, follow clues, and solve the mystery horse quest.
● Horse Care: Build a bond with Lucky by cleaning, grooming, pampering, and feeding her.
● Express Your Style: Find collectible chests to customize outfits, gear, and colorful accessories like bridles, saddles, braids, and ribbons.
“With Barbie Horse Trails, our teams set out to create an experience that offers players a rich, hands-on adventure rooted in exploration and creativity,” said Erika Winterholler, Head of Business Development, Digital Gaming at Mattel. “From riding through unique environments to customizing characters and completing in-game challenges, the gameplay is designed to be immersive, engaging, and fun for all ages.”
“It’s a privilege to collaborate with Mattel again on such an iconic brand and incorporating the beloved equestrian element into Barbie Horse Trails really takes the adventure to new heights,” said Stephanie Malham, Managing Director of Outright Games. “We’ve created a game that immerses players in a beautiful open-world environment full of exciting adventures, making it an experience that fans of all ages will love.”
Since 1959, Barbie has inspired the limitless potential in every girl, sparking imaginations and shaping futures through play. The brand boasts over 175 diverse dolls, celebrating inclusivity and offering a unique voice across multiple platforms to engage a wide range of audiences. Throughout this evolution, the Barbie brand’s connection to horse riding has remained a beloved and recurring theme, as featured in several previous video games titles including the popular Barbie Horse Adventures series (2003-2008) and in the television series, Barbie Mysteries: The Great Horse Chase, currently on Netflix.
