Bratz®: Rhythm & Style Coming to All Platforms This Fall
Play as Cloe, Yasmin, Sasha, and Jade in a brand-new global fashion adventure that combines fashion, dance, and music with 20 iconic songs from the Bratz universe
London, 16 May 2025 – Outright Games, a leading publisher of licensed video games, and MGA Entertainment (MGA), one of the largest privately held toy and entertainment companies in the world, are thrilled to announce their upcoming game collaboration, Bratz®: Rhythm & Style™. Combining fashion, music, and rhythm, this stylish new game will launch on the 12 September 2025 and will be available to play on PlayStation 4®, PlayStation 5®, Nintendo Switch™, Xbox One, Xbox Series X|S, and Steam.
Playing as Cloe, Yasmin, Sasha, and Jade, fans can step into the shoes of the Bratz Pack as they take to the runway to showcase fierce new looks and moves. Strut it with friends in party mode, which offers three unique rhythm game formats for up to 4-player local multiplayer, and enter a global fashion competition in single-player story mode, which lets players explore six cities, including London, Tokyo, and the Bratz hometown of Stilesville, as they discover the hottest fashion trends from the locals and collect coins to purchase new outfits.
With over 400 clothing items, shoes, make-up looks, and hairstyles, alongside additional options to change the outfit colours, players can enjoy mixing and matching to create their dream outfit ensemble. Long-time fans will experience the ultimate Bratz gaming adventure, enjoying 20 original songs from the Bratz universe, recognisable clothing items from past and current doll lines, and multiple Easter Eggs. Players can also expect the return of fan-favourite characters, including style queens Kumi, Felicia, Nevra, and Roxxi, as well as the iconic villains Burdine Maxwell and the Tweevils, who are out to defeat the Bratz at any cost.
Stephanie Malham, Managing Director of Outright Games, said, “It has been a pleasure to collaborate once again with our friends at MGA on a brand new Bratz game. As an iconic IP that has grown with its fans over the past two decades, we are excited to showcase the authentic recreation of the brand’s core themes, particularly friendship, with the inclusion of 4-player local multiplayer.”
Josh Hackbarth, Chief Marketing Officer of MGA Entertainment, said, “We’re excited to release a brand new Bratz video game where long-time fans can unleash their own passion for fashion. Bratz: Rhythm & Style is tailor-made for the Bratz fan of today to celebrate what the brand is all about: the original Bratz Pack, their friendship, and self-expression through style.”
First launched by MGA Entertainment in 2001, Bratz has become one of the best known and most globally recognised fashion doll brands in the world. The original collection of dolls first introduced the world to Cloe, Sasha, Yasmin, and Jade—a super fashionable, diverse group of friends who are all about setting trends and expressing themselves. Throughout the 2000s, the brand beat all previous toy sales records while the license expanded to a TV show, movies, and games. The Bratz have continued to see great success into the 2020s, with the social media series “Alwayz Bratz” releasing its second season in February 2025.
Outright Games and MGA Entertainment previously partnered in 2022 for Bratz: Flaunt Your Fashion™, the first Bratz console and PC game released in over a decade, and in 2021 for the mobile title Bratz Total Fashion Makeover™, which launched in the same year as the brand’s 20th anniversary.
