OUTRIGHT GAMES AND THE LUMISTELLA COMPANY UNWRAP A NEW HOLIDAY ADVENTURE WITH ‘THE ELF ON THE SHELF®: CHRISTMAS HEROES’

Celebrating 20 years of The Elf on the Shelf tradition, The Lumistella Company has captured the hearts of families and generations worldwide. Praised by parents and educators alike, the tradition encourages creativity, imagination and family bonding during the holiday season. With over 31 million Scout Elves, Elf Pets® and Elf Mates® sold globally, and a presence in more than 29 countries, The Lumistella Company continues to spread cheer through their immersive storytelling and innovation. Now, that storytelling continues in an interactive way, bringing the spirit of the tradition beyond the holiday and into a brand-new world of play.

“We’re delighted to team up with The Lumistella Company to turn a cherished holiday tradition into an engaging, interactive journey,” said Stephanie Malham, Managing Director of Outright Games. “Our goal was to make a game that feels like opening the door to Santa’s workshop. The world of The Elf on the Shelf is so rich with charm and curiosity, we wanted to pack every level with that same playful energy. It’s a game full of heart, humour, and holiday magic, where kids and their families can feel like true Christmas heroes.”

The Elf on the Shelf: Christmas Heroes launches October 17, 2025 on all major consoles and PC

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