Make a splash (Doo-doo Doo-doo Doo-doo) with Baby Shark: Sing & Swim Party launching on consoles and PC later this year

From the most viewed YouTube video in history ‘Baby Shark’, comes its first standalone PC and console rhythmic adventure video game for the whole family to enjoy


London (Monday 26th June 2023) – Today, we at Outright Games, the leading global publisher of family-friendly interactive entertainment, are thrilled to reveal Baby Shark: Sing & Swim Party, a brand new video game developed in collaboration with The Pinkfong Company, the global entertainment company behind the cultural phenomenon Baby Shark. With the most viewed video on YouTube and RIAA Diamond certification (11x Platinum), this record-setting sensation is being brought to life, in its first standalone PC and console game, with an all-new rhythmic adventure game. Baby Shark: Sing & Swim Party launches 15th September 2023 for PlayStation 4®, PlayStation 5®, Nintendo Switch™, Xbox One, Xbox X|S, and Steam.

Baby Shark: Sing & Swim Party is a cooperative rhythmic adventure where players will be fully immersed in the vibrant Baby Shark universe with one goal: to sing and have fun with friends and family. Players will swim across oceans as either Baby Shark, Mommy Shark, Daddy Shark, Grandma Shark, or Grandpa Shark to unlock the story of family and friendship as they complete each level. Players can swim solo or team up with up to 3 family members and friends in 4-player local co-op mode. Fans will get to enjoy 30 songs including catchy classics such as ‘Baby Shark’, ‘Disco Sharks’, and ‘Shark Dance Party’ on their oceanic adventure.

The story unfolds in the unique style of following the Shark Family as they take a vacation across the ocean to the Fin-Tastic Festival, the biggest music contest in the whole ocean. Baby Shark: Sing & Swim Party allows players to explore 7 recognisable locations from the fan-favourite Baby Shark videos such as the stunning Tropical Bay, the vast Ocean City, and the dark Kingdom of the Deep, to get to the festival. The game features Rhythm or Runner Mode where players have to stay on the beat and complete levels to collect cards and stickers. For extra fun, the five playable characters from the Shark Family are customizable with unlockable costumes and skins to collect in-game.

The game has been created with all family members in mind, and designed to be accessible and educational for even the youngest Baby Shark fans. As they travel across the ocean, young gamers, between 3-6 years old, will also be helped to develop their psychomotor skills

through rhythmic gameplay and a gradual difficulty curve. To help young players who are learning to read, the game developers have incorporated a full game voice-over for all dialogue, location names, and instructions. The game features festivals and holidays from around the globe such as Día de los Santos as well as music from many genres like orchestral music, reggaeton, and rock. Short levels and easy repetition mechanics position Baby Shark: Sing & Swim Party as the perfect introductory game for young gamers to learn how to play.

Pinkfong’s Baby Shark has been captivating fans around the world since it first broke the internet in 2015. After taking the world by storm, Baby Shark has expanded its universe with an animated TV series, podcasts, live shows, merchandise, and even a full-length feature film in development for the 2023 holiday season. With the upcoming Baby Shark: Sing & Swim Party, fans can look forward to another extraordinary chapter in Baby Shark’s legacy of fostering imagination, creativity, and love for music in the hearts of families everywhere.

Stephanie Malham, COO, Outright Games Ltd, says: “We are delighted to be working with Pinkfong on their first ‘Baby Shark’ console game and our first project together as licensing partners. Games provide a dynamic entertainment experience and help shape meaningful audio, visual and haptic interactions. Baby Shark: Sing & Swim Party will create a brand new way for fans to interact with the IP.”

Baby Shark: Sing & Swim Party will launch internationally on 15th September 2023 on PlayStation 4®, PlayStation 5®, Nintendo Switch™, Xbox One, Xbox X|S, and Steam. The game will be available in 26 languages.

Check out the brand new announce trailer and other assets below.

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