This New Game Enables Bratz Fans to Create and Customize Their Very Own BRATZ Avatar and Embark on an Immersive Fashion Journey

Blockbuster toy brand “Bratz” celebrates 20th anniversary with new mobile game “Bratz Total Fashion Makeover” available now.

London and Chatsworth, Calif., April 30, 2021 - MGA Entertainment (MGA), the world’s largest privately held toy company, and Outright Games, the leading worldwide publisher of family-friendly interactive entertainment, today have released the new free to play fashion-forward mobile game BRATZ Total Fashion Makeover, available globally on iOS and Android.

BRATZ Total Fashion Makeover, Developed by Graphite Lab, takes fans on an epic journey, guided by Cloe, Sasha, Yasmin and Jade, as they transform from undiscovered talent, to become the most elite fashion icons in the world. Users can create their own unique BRATZ character and win ‘match 3’ puzzles to earn coins that can be used to design their bedroom, create their character’s individual wardrobe and become the ultimate fashion influencer in the world of BRATZ.

“We are thrilled to continue our partnership with MGA to develop this brand-new mobile game title that will delight fans of all ages and it’s a great privilege to have the opportunity to work with this iconic brand,” said Terry Malham, CEO of Outright Games. “With so much excitement for a new BRATZ mobile game, we’re excited to help all fans become their own Bratz character and start their own adventure through the world of fashion, fortune and puzzles. We believe this will be the perfect app to celebrate this landmark 20th anniversary for the brand.”

“For 20 years, BRATZ has reigned as an iconic brand that continues to innovate and inspire passion from fans worldwide,” said Isaac Larian, Founder and CEO of MGA Entertainment. “To celebrate the 20th anniversary of BRATZ we wanted to provide our loyal fans with new ways to enjoy their favorite brand in a way that is accessible to everyone, anywhere in the world.”

Bratz Total Fashion Makeover is available now and you can view more info about the game here:

Key Features

  • Create and customize a BRATZ avatar
  • 2D illustrated graphics faithful to the original BRATZ designs
  • Play fun ‘match 3’ puzzles to earn coins to customize fashion looks and create glamorous settings
  • 100s of fashionable clothes and accessories to collect
  • Single and multiplayer events to earn extra special rewards

About MGA Entertainment:

Headquartered in Chatsworth, California, MGA Entertainment, the fastest growing consumer entertainment products company the past five years, creates innovative proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family includes award-winning brands such as L.O.L. Surprise™, Little Tikes®, Num Noms™, Poopsie Slime Surprise™, Bratz®, Rainbow High™, Na! Na! Na! Surprise™, Baby Born Surprise™, Secret Crush™ and Zapf Creation®. Visit us at


About Outright Games:

Outright Games is a global video games publisher with a focus on providing quality family entertainment to a worldwide audience. Founded in 2016, Outright Games has established its place in the market delivering engaging interactive games of beloved entertainment licenses globally. Outright Games brings stories and characters to life with titles including favorites such as Jumanji: The Video Game with Sony Pictures, Paw Patrol: On a Roll with Nickelodeon, Ben 10 with Cartoon Network, and Dragons: Dawn of New Riders with NBC Universal. With an Outright Games title there will be fun for all the family to enjoy. For more information please visit:


About Graphite Lab:

Founded in 2009, Graphite Lab is led by owner and Studio Director Matt Raithel. The independent video game development studio produces hit titles featuring some of the world’s most visible and iconic brands. Graphite Lab specializes in bringing brands to life in fun and entertaining ways, including recent releases on PC, Consoles, and Mobile Platforms. Graphite Lab is headquartered at 11861 Westline Industrial Dr. in St. Louis, Mo. For more information, visit

Find out more:

Website: Outright Games

Twitter: @Outright_Games

Facebook: Outright Games Ltd

Instagram: Outright_games

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