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Outright Games to support UNICEF through the release of unique charity video game bundles

Outright Games have entered into a first of its kind, long term partnership with UNICEF and will raise a minimum of £200,000 each year in support of UNICEF through the sale of special video game bundles featuring the biggest names in kids’ entertainment.

 

  • April 28th sees the launch of their first video game charity bundle with all profits going to UNICEF and features some of the biggest video games from licensing partner Hasbro including TRANSFORMERS BATTLEGROUNDS, My Friend Peppa Pig and PJ Masks: Heroes of the Night
  • There are more high profile video game charity bundles planned for 2023 featuring some of the very best titles from Outright Games’ industry leading licensing partners
  • Other major activities will take place around key milestones throughout the year, as well as fundraising efforts from their internal global teams and charity livestreams from Outright Games ambassadors.

 

London, 20th April, 2023 – Outright Games, the leading global publisher of family-friendly interactive entertainment, has today announced a long-term partnership with UNICEF in support of the world’s most vulnerable children. This agreement will see Outright Games leverage their world class access to iconic TV and film children’s brands to raise money for UNICEF’s Resources for Results Fund. The Fund helps to pioneer new ideas to address challenges faced by children worldwide, whilst enabling UNICEF to rapidly support those in need during humanitarian emergencies.

Outright Games have committed to raise a minimum of £200,000 for UNICEF per year. This will be achieved through the sale of digital video game bundles, featuring their most popular video game releases. All profits from the sales of these bundles will go directly to UNICEF. There will also be other fundraising activities taking place involving their global team of employees and ambassadors.

The first video game bundle will be released on 28th April 2023 for a limited time only until 12th May 2023 and will cost £19.99. The bundle will include popular children’s entertainment characters, such as the TRANSFORMERS, Peppa Pig and PJ MASKS with three more bundles planned for the rest of 2023.

Outright Games are world leaders in creating family friendly video games that are safe and appropriate for all ages and feature the biggest kids entertainment franchises on the planet. Through their dedicated community of parents and families, Outright Games will use its platform to raise awareness of and funding for UNICEF’s vital work in supporting education, health and nutrition, and responding to the needs of children impacted by conflict and natural disasters.

Outright Games will launch more charity bundles in 2023 as well as centering other high-profile activations around key moments throughout the year. Each bundle will center around one of Outright Games’ licensing partners and their iconic characters and brands. Sustaining this activity throughout, their worldwide team of employees will be taking part in fundraising activities alongside a dedicated team of ambassadors to raise money for UNICEF.

Beth Goss, CEO of Outright Games, said: “We couldn’t be prouder to come onboard as UNICEF UK’s first ever official partner within the video game industry. Our aim is to take our best in class stable of licensed IPs and the passion of our global team, to raise as much money as we can to help  improve the lives of all children across the world. We’re incredibly excited to bring our community together so we can make a real difference to those children who need help the most.”

Mohini Raichura-Brown, Deputy Executive Director of Partnerships & Philanthropy at the UK Committee for UNICEF (UNICEF UK), said: “Children around the world face vast challenges – from conflict to climate shocks, as well as missing out on their right to quality education. I am proud of this partnership with Outright Games that brings their employees and dedicated customer base together to help UNICEF continue to make a difference to the lives of the most vulnerable children.”